The United Nations World Food Programme’s ShareTheMeal app made it easy for users to make a difference in the lives of others, with more than 87 million meals shared to date. “ Pokémon GO” reinvented their popular outdoor gameplay with at-home experiences. For families seeking to connect with loved ones, Caribu added dozens of interactive games and more than a thousand new books to its real-time video-calling platform. For teachers and students needing to reinvent the classroom experience, Explain Everything Whiteboard offered a cloud-based collaboration tool so groups of students could continue to work on projects together, even remotely. To help users get the daily self-care they needed, and to emphasize Black well-being, Shine launched a section specifically dedicated to the intersectionality of mental health and Black lives.
Apps are a reflection of culture, and in 2020, developers overwhelmingly led a trend towards helpfulness.